Goodstep is a full-service distributor of shoe care products, shoe accessories, anti-slip protection, sheepskin slippers, umbrellas, gloves and bags. We generate additional sales and create added value for thousands of shoe and fashion retailers.

  • Solutions and concepts

    Through tailored product and store concepts, high-margin products, effective visual marketing materials, and engaging digital content, we drive measurable sales growth. Our goal is to help you increase profitability and build long-term success—because when you succeed, we succeed.

    • With the Shoecare Academy concept, we provide product and sales training that enhances your employees' expertise and efficiency.
    • Stores connected to the product of the month concept always feature the most relevant shoe care product, with a complete display solution where both the product and signage are updated monthly.
    • In the Media Bank, you’ll find product images, informational videos, signage materials, and digital marketing content, providing everything you need to elevate your store’s visibility and engagement.
  • Products and product development

    We offer a market-leading selection of shoe care products, shoe accessories, and sheepskin slippers through our own brands 2GO, Derby, and Woodroe. Our assortment also includes a wide range of leather, textile, and synthetic bags from renowned brands such as The Chesterfield Brand, ROKA London, and Daniele Donati, along with an extensive collection of gloves and umbrellas.

    For brand owners seeking collaboration, we provide solutions ranging from contract manufacturing and licensed production to customized profile printing. We already partner with well-established brands such as Billi Bi, Bisgaard, Kavat, Mani, Touch, and Select, delivering tailored products that align with their unique identities.

  • Flexible distribution

    We provide flexible distribution solutions tailored to stores, central warehouses, and end consumers. With fast standard deliveries, automated replenishment, and dropshipping options, we accommodate the needs of both physical and digital retail.

    Orders placed on weekdays before 12:00 are typically shipped the same day, ensuring swift and reliable service. We exclusively partner with well-known, secure, and punctual logistics providers to guarantee efficient deliveries.